Italian brands.American headlines.
Rubicon Public Relations is a New York agency for Italian companies entering and growing in the United States.
Let’s talkBorn in Italy. Built in New York.
We know what Italian brands mean, because we were born and raised there. We know what American media need, because we work with them every day. Every program we build starts from that double understanding, and from one goal: earning attention that moves your business.
What we do
Media relations and press office
Tier-one coverage for launches, milestones, and the stories that make a brand matter, from national business press to the food, lifestyle, and travel outlets your customers read.
Executive visibility
Interviews, thought leadership, and media preparation for founders, chairmen, and leaders who need to be heard in the U.S.
Events and cultural activations
Public moments, press dinners, and partnerships that turn a brand into an experience people talk about.
Social media and creator strategy
Social strategy and creator programs, gifted and paid, built around the brand’s voice and its American audience.
Reputation and crisis communications
Clear, calm counsel when the stakes are high, built on years of work for publicly listed companies.
How we work
Understand the brand
We start in Italy: the product, the family, the place, and what the brand means at home.
Find the American story
We look for the angle U.S. media and audiences will care about, and the moment it belongs to.
Earn the attention
Press, executive visibility, events, and creators, all working toward the same story.
Brands we’ve worked with
Rubicon clients and projects
In partnership with Arnald NYC
As featured in
The Wall Street Journal/ The New York Times/ BBC/ Forbes/ Decanter/ Time Out/ Delish/ Autoblog/ Fine Dining Lovers
Selected coverage
Secured by our founder, directly and in partnership with Arnald NYC.
- The Wall Street JournalAndrea Illy on why the coffee industry must adapt to climate changeillycaffè
- The New York TimesHow drought is shaping the price of coffee, wheat, and beefillycaffè
- BBC TravelHow American technology helped create modern Italian gelatoSammontana
- ForbesInside Tartuflanghe, Alba’s white truffle specialistsTartuflanghe
- DecanterA day with a truffle hunter and his dog in PiedmontTartuflanghe
- Fine Dining LoversThe family company built on trufflesTartuflanghe
- AutoblogThe 1000 Miglia Experience comes to Florida1000 Miglia
- Time Out New YorkA free Italian festival comes to Madison Square ParkCiao Day
- Time Out New YorkFree scoops from an iconic Italian gelato brand, for one day onlySammontana
- DelishThe best new grocery finds for summerSammontana
- Secret NYCSammontana’s one-day gelato pop-up in New YorkSammontana
- YahooThe Italian product on Dua Lipa’s favorites listTartuflanghe
Fabio Bartolo
Founder and CEO
Fabio founded Rubicon in 2023, after more than a decade in communications across Italy and the United States.
He previously served as Head of Marketing & Communications at Pininfarina of America, the Italian design house behind decades of Ferrari design, and spent five years at Barabino & Partners, Italy’s largest PR agency, leading media relations for publicly traded companies and high-profile crisis communications. In partnership with Arnald NYC, he led U.S. PR for brands including Sammontana, Ferrarini, Tartuflanghe, and Bialetti, and executive visibility for Andrea Illy.
Born and raised in Italy, based in New York, and back in Italy more often than not.
Authenticity
Italian stories told the way they deserve to be told, never reduced to clichés.
A tailored approach
No two brands enter the U.S. the same way, so no two programs look alike.
Passion
Italian craftsmanship, innovation, and flair deserve a place in the American conversation, and we work every day to earn it.
Let’s talk.
Whether you’re bringing your brand to the U.S. or ready to grow it here, we’d love to hear your story.
f.bartolo@rubicon-pr.com
LinkedIn
New York, NY
